Abc
Demand more than adequate:
expertise you can tap into when it suits you
an extra pair of eyes when it counts most
collaboration that feels effortless
a comms strategy that gets results
Transcreation: for creative copy that needs a careful blend of copywriting and translation
Translation: for localising your message for an English-speaking audience
Copywriting: for strategic, original content that’s crafted just the way you like it
Why work with a translator-copywriter?
Fractional support to lighten your load
You want a comms strategy that gets results, without the hassle of extra headcount. Hire me as external support and I’ll take care of your content – that’s one less thing on your to-do list.
Judgement you can trust
What register/tone should you use? Is the language inclusive? Is there other information you need to include for clarity or legal reasons? I can advise you on these and other questions of judgement when creating your content.
Risk-checked messaging
Cultures differ significantly: what sounds funny or acceptable in one culture can be odd, offensive or overblown in another. I ensure your message avoids the pitfalls of mistranslation and is well-received by your audience.
Discretion: guaranteed
Don’t put your valuable data at risk. I take great care to keep your documents and anything you send me strictly confidential, whether by signing an NDA, password-protecting files, or deleting materials once the project is over.
Hi
My name is
Francesca Gatenby
I specialise in strategic communication for clients in the UK, French and D-A-CH (Germany, Austria, Switzerland) markets.
Since starting my business in 2010 I have helped 600+ clients increase sales, engage with visitors, publish fashion magazines, host trade shows, run global ad campaigns, comply with regulatory guidelines and market Alpine cheese. You can read what my clients say about working with me here (see ‘Recommendations’).
I call myself a ‘creator of language magic’ because I transform your message into impactful English that does precisely what you expect it to do.
Hotel / ski chalet / spa:
I help you speak confidently to your discerning clientele in the language of luxury, framed through the lens of your unique values.
Benefits to you: using the language your clients expect strengthens your visibility and reputation, enhancing the trust clients place in you.
Museum / art gallery / cultural space:
I create meticulously researched translations of your website and exhibition materials to help you tell your story to English-speaking visitors.
Benefits to you: professional translation increases footfall, improves visitor engagement and cements your reputation as a source of reliable information.
Marketing department:
Whether you want to reach, inform, persuade, or captivate, I help busy marketers communicate strategically with their target audience and gain their customers’ trust. (My background is in marketing, so when I say I get it, I really do.)
Benefits to you: comms that align seamlessly with your brand and top-line objectives; content you can rely on to be targeted, accurate and compelling.
If you have a question or you’d like to know more, you can get in touch at fgatenby@byword-translations.co.uk for a free, no-obligation chat.
My approach
Discreet
Discretion is critical: your customers demand it and you deserve nothing less. You want to know your materials are secure. And not just documents: anything you share with me – customer insights, business strategy, KPIs, financial performance figures – remains strictly confidential. For more details, ask to see my AI Usage Policy.
Meticulous
Successfully transferring a message from one language to another is more complex than it sounds. I work with you to develop a bespoke brief that informs the creative direction, and I use trusted, specialist reference materials and resources in my research. This rigorous approach ensures that every translation I deliver is both a true reflection of the original and is crafted to meet the exact requirements of your brief.
Qualified to ISO 17100:2015
I am one of the few translators qualified to quality standard ISO 17100:2015. As part of my commitment to professional standards, I am also a fully qualified member of the UK’s national body of translators, the ITI, and adhere to its Code of Professional Conduct.
German 
English 
French