Services

Transcreation (German/French into English)
Creative adaptation of advertising and marketing materials, involving a strong copywriting element – and a dash of marketing sparkle.
Your English transcreation will tend to look very different to the original German or French, yet the messaging retains the equivalent emotional impact for the new audience, framed through the lens of your unique brand values and campaign objectives.

Translation (German/French into English)
Translation, also called localisation or language adaptation, is the gold standard for making your website, brochure, exhibition text or audio guide accessible to a global audience.
Expert localisation brings the world to your door – helping you build trust, achieve your sales goals and cement your reputation both domestically and internationally.
Copywriting
Stand out from the crowd with fresh, original content that sounds unmistakeably like you – and only you.
You’ve worked hard to position your brand; now it’s time to communicate that positioning to the people who matter.
Strategic content review
Whether it’s line-by-line bilingual editing or a comprehensive review of your English text’s readability, accessibility, coherence and cohesiveness, a strategic content review gives you peace of mind that your communications are fully aligned with your brand values and, essentially, doing their job.
This service is for you if you want the reassurance of a second pair of eyes – or you’re too busy to spend time yourself fixing the fiddly parts.
Style guide development
Style guides are useful for defining the linguistic elements that form part of your brand’s language landscape – in other words, they act as a consistent reference point for everyone who writes for your brand.
But pinpointing your preferences can be tricky. I work with you to develop a style guide for your business. We’ll cover aspects such as language variant (e.g. British, American, or ‘international’ English); the terms you do/don’t like using; and your preferences when it comes to the finer details – typography, abbreviations, date format, etc.