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Words that get results
Need help making your content strategic?
Working with someone who understands your needs gives you peace of mind the content will reflect your brand voice and align with your overall comms strategy – helping you achieve your goals with the minimum of fuss.
Which best describes you?
Hotel / ski chalet owner
Museum / art gallery director
Head of Marketing
Tell me about you
Hotel / ski chalet owner
You manage a premium hotel or ski chalet and want to attract English-speaking guests
Your clients are knowledgeable and demanding – so you need to master the language of luxury. This isn’t simply about communicating facts; it involves a deep understanding of your clients’ needs and expectations, from toque-awarded cuisine to discreet service and the desire to disconnect in a lavish setting away from the bustle of everyday life.
To resonate with your high-net-worth audience, your content needs to be discerning, bespoke, expert, intimate – while aligning perfectly with your unique values.
Museum / art gallery director
You are a museum / gallery director looking to boost international visitor numbers
This is a challenging time for cultural institutions, from both a funding and audience engagement perspective. Finding ways of promoting collaboration – and reconnecting with the public you serve – is crucial.
Your content needs to appeal to a broad range of people, balancing accessibility with education, academic rigour and fresh, engaging interpretation of historical objects.
When your mission is to produce content that people trust and learn from, you can’t afford to make mistakes: website, exhibition materials, catalogues, newsletter – everything has to be meticulously researched and put together in a way that encourages audiences to engage. After all, documenting the past sheds new light on the future and shape society’s views.
Head of Marketing
You want to sell internationally – avoiding the risks of poor-quality translation
Whether you’re in retail, renewables, beauty or manufacturing, translating your website and marketing materials into English opens up a global market.
It sounds simple on paper, yet communicating your message to an international audience is more complex than swapping words from language A into language B.
To successfully achieve your sales goals, your content needs to be tailored to your target customer: who are they? How will your product solve their problem? What type of writing influences their buying decision?
Persuading customers to buy is an art – especially when you also have to comply with regulatory provisions and the in-house style manual.
Hello!
I’m Francesca
An independent commercial translator and copywriter based in West Yorkshire, I specialise in strategic communications for premium hotels, museums and brands looking to reach, persuade, educate, or captivate their English-speaking audience.
Discreet. Meticulous. ISO qualified. When you work with me, you’re partnering with a language specialist with extensive experience in writing for a wide variety of clients.
I’ve collaborated successfully with 600+ organisations, from global corporations to boutique hotels, museums, universities, magazines and trade shows – all with different aims and requirements.
See what people say about working with me here.
Why work with a translator-copywriter?
Fractional support to lighten your load
You want a comms strategy that gets results, without the hassle of extra headcount. Hire me as external support and I’ll take care of your content – that’s one less thing on your to-do list.
Judgement you can trust
What register/tone should you use? Is there any other information you need to include for clarity or legal reasons? I can advise you on these and other questions of judgement when creating your content.
Risk-checked messaging
Cultures differ significantly: what sounds funny or acceptable in one culture can be odd, offensive or overblown in another. I ensure your message avoids the pitfalls of mistranslation and is well-received by your audience.
Discretion: guaranteed
Don’t put your valuable data at risk. I take great care to keep your documents and anything you send me strictly confidential, whether by signing an NDA, password-protecting files, or deleting materials once the project is over.
Localisation as standard
Should you use miles or kilometres? Which system of dates is appropriate? These might seem minor but get them wrong and your audience will notice. I make sure your message lands naturally so it won’t jar and put people off.
Inclusive language guidance
Today there is greater emphasis, rightly, on writing in a way that includes everyone. I offer tips and recommendations to help you communicate inclusively as a sign of respect to your audience.
Source text assistance
Working with a professional means having someone by your side who can pick up on errors in the original text. I will flag anything I spot that looks wrong, whether it’s terminology, meaning, formatting or layout.
Collaborative approach
The most effective content is collaborative. If queries come up during the project that cannot be resolved through research, I keep the lines of communication open. Equally, you are welcome to ask about any aspect of the process.
High-stakes comms are rooted in strategic content
From the blog
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