{"id":13,"date":"2024-04-16T13:35:17","date_gmt":"2024-04-16T13:35:17","guid":{"rendered":"https:\/\/byword-translations.co.uk\/?page_id=13"},"modified":"2026-10-12T11:12:11","modified_gmt":"2026-10-12T11:12:11","slug":"about","status":"publish","type":"page","link":"https:\/\/byword-translations.co.uk\/fr\/about\/","title":{"rendered":"About"},"content":{"rendered":"

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Hi<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ header_font=”Cutive Mono||||||||” header_text_color=”#000000″ header_font_size=”90px” header_letter_spacing=”-0.1em” header_2_text_color=”#000000″ background_image=”https:\/\/byword-translations.co.uk\/wp-content\/uploads\/2024\/04\/freelance-writer-06.png” background_size=”initial” background_position=”bottom_left” z_index=”1″ header_font_size_tablet=”64px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_letter_spacing_tablet=”-8px” header_letter_spacing_phone=”-4px” header_letter_spacing_last_edited=”off|tablet” global_colors_info=”{}”]<\/p>\n

Time for an introduction<\/h1>\n

[\/et_pb_text][et_pb_image src=”https:\/\/byword-translations.co.uk\/wp-content\/uploads\/2024\/04\/freelance-writer-05.png” title_text=”freelance-writer-05″ align=”center” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ custom_margin=”8vw|auto||auto|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”Ubuntu||||||||” text_font_size=”16px” text_line_height=”1.8em” header_2_text_color=”#000000″ custom_margin=”||||false|false” custom_padding=”0px|||||” text_font_size_tablet=”14px” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Hello! I’m Francesca \u2013 a commercial translator and copywriter specialising in strategic communications for premium hotels, museums and retail brands in the UK, French and D-A-CH markets.<\/p>\n

600+ satisfied clients<\/strong><\/p>\n

Since starting my business in 2010 I have helped over 600 clients to increase sales, engage with visitors, publish fashion magazines, host trade shows, run global ad campaigns, comply with regulatory guidelines and market Alpine cheese. You can read what my clients say about working with me here<\/a> (see ‘Recommendations’).<\/p>\n

Fractional support to lighten your load<\/strong><\/p>\n

My background is in marketing and advertising, both agency and client-side. I’ve experienced campaigns from start to finish and understand the pressures you face, whether working within a regulatory environment or meeting ultra-tight deadlines.<\/p>\n

So, if you need something strategic but haven’t got time to do it yourself, <\/span>I can help.<\/p>\n

Whether you want to persuade, inform, educate or wow your audience, I make sure your high-stakes comms are strategic, on brand and distinctive \u2013 ensuring you meet your business objectives with the minimum of fuss.<\/p>\n

The result? Compelling, risk-checked messaging that hits the target.<\/strong><\/span><\/p>\n

Strong claims should be backed up. You can read testimonials to the quality of my work from my clients here<\/a> \u2013 I’ve worked with some of them since 2010.<\/p>\n

And if you’re looking for certified proof, I’m one of the few translators qualified to global quality standard ISO 17100:2015<\/a><\/span>; I hold a Master’s degree in Translation; and I’m a Qualified Member of the UK’s Institute of Translation and Interpreting<\/a>.<\/span><\/p>\n

I might be a workaholic but . . <\/strong><\/span><\/span>.<\/span><\/strong><\/p>\n

. . . aside from my job \u2013 which I absolutely love \u2013<\/span> I’m a huge fan of trail running, hiking, spas, and reading slightly offbeat books nobody has ever heard of<\/span>.<\/span><\/span><\/p>\n

Keen to know more? Email fgatenby@byword-translations.co.uk<\/a> or connect with me on LinkedIn<\/a>, where I talk about all things language related.<\/strong><\/p>\n

<\/span><\/p>\n

<\/span><\/strong><\/p>\n

<\/span><\/strong><\/p>\n

\n

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My values<\/h2>\n

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Integrity<\/h3>\n

When you entrust me with your project, I promise to maintain strict confidentiality; give the task the time and effort it deserves; and deliver the best result I possibly can.<\/p>\n

It’s about being proud to put my name on everything I create.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”Cutive||||||||” text_text_color=”#000000″ text_font_size=”80px” text_line_height=”1.3em” header_3_line_height=”1.4em” max_width=”280px” custom_margin=”||0px||false|false” text_font_size_tablet=”60px” text_font_size_phone=”42px” text_font_size_last_edited=”on|phone” header_3_line_height_tablet=”” header_3_line_height_phone=”1.8em” header_3_line_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]02[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Ubuntu||||||||” text_line_height=”1.8em” header_3_font=”Ubuntu|700|||||||” header_3_font_size=”18px” header_3_line_height=”1.4em” custom_padding=”||0px|||” locked=”off” global_colors_info=”{}”]<\/p>\n

Creativity<\/h3>\n

Great writing can be both precise and playful \u2013 the key is to retain a sense of structure, while thinking laterally re creating emotional impact.<\/p>\n

Creativity is more than clever words: it’s knowing<\/em> what will resonate with your target audience.<\/p>\n

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Sensitivity<\/h3>\n

Words are ephemeral things, constantly shifting in meaning and usage across time and space.<\/p>\n

Being sensitive to these shifts, knowing how to harness their power, and appreciating subtle nuances is crucial to producing effective content.<\/p>\n

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Your content reflects YOU \u2013 so it has\u00a0 to be right<\/h2>\n

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My grandma always said that anything worth doing is worth doing properly.<\/h3>\n

You’ve invested time and money in creating your brand \u2013 now let me help you bring it to a global audience.<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ background_color=”#000000″ custom_padding=”80px|60px|80px|60px|true|true” custom_padding_tablet=”40px|30px|40px|30px|true|true” custom_padding_phone=”30px|20px|30px|20px|true|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ header_3_font=”Cutive Mono||||||||” header_3_font_size=”64px” header_3_letter_spacing=”-0.08em” background_image=”https:\/\/byword-translations.co.uk\/wp-content\/uploads\/2024\/04\/swatch-1.png” background_size=”contain” background_position=”top_left” custom_margin=”|||-60px|false|false” custom_margin_tablet=”|||-30px|false|false” custom_margin_phone=”|||-20px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|||60px|false|false” custom_padding_tablet=”|||30px|false|false” custom_padding_phone=”|||20px|false|false” custom_padding_last_edited=”on|desktop” header_3_font_size_tablet=”40px” header_3_font_size_phone=”30px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Let’s chat<\/h3>\n

[\/et_pb_text][et_pb_blurb title=”Got a translation project that’s ready to go?” image=”https:\/\/byword-translations.co.uk\/wp-content\/uploads\/2024\/04\/check-1.png” icon_placement=”left” content_max_width=”100%” _builder_version=”4.27.2″ header_font=”Ubuntu||||||||” header_font_size=”16px” header_line_height=”1.8em” background_layout=”dark” custom_margin=”||10px||false|false” animation=”off” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Need a bespoke quote for transcreation?” image=”https:\/\/byword-translations.co.uk\/wp-content\/uploads\/2024\/04\/check-1.png” icon_placement=”left” content_max_width=”100%” _builder_version=”4.27.2″ header_font=”Ubuntu||||||||” header_font_size=”16px” header_line_height=”1.8em” background_layout=”dark” custom_margin=”||10px||false|false” animation=”off” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Want to discuss new copy for your brand?” image=”https:\/\/byword-translations.co.uk\/wp-content\/uploads\/2024\/04\/check-1.png” icon_placement=”left” content_max_width=”100%” _builder_version=”4.27.9″ header_font=”Ubuntu||||||||” header_font_size=”16px” header_line_height=”1.8em” background_layout=”dark” custom_margin=”||10px||false|false” animation=”off” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Or just looking for advice?” image=”https:\/\/byword-translations.co.uk\/wp-content\/uploads\/2024\/04\/check-1.png” icon_placement=”left” content_max_width=”100%” _builder_version=”4.27.2″ header_font=”Ubuntu||||||||” header_font_size=”16px” header_line_height=”1.8em” background_layout=”dark” custom_margin=”||10px||false|false” animation=”off” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2In19@” button_text=”get in touch” _builder_version=”4.27.2″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”rgba(0,0,0,0)” button_border_color=”#ffffff” button_border_radius=”0px” button_letter_spacing=”2px” button_font=”Ubuntu|700||on|||||” button_icon=”$||divi||400″ background_layout=”dark” custom_margin=”30px||||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”15px|40px|15px|40px|true|true” box_shadow_style=”preset4″ box_shadow_color=”#ffffff” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

HiTime for an introductionHello! 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